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TUMI Latitude: A Journey of Design

11th Apr 2018
TUMI Latitude: A Journey of Design

Introducing you to the TUMI Latitude collection and this incredible journey of design. We are extremely excited to announce the Latitude campaign bringing you the ultimate innovation in design by TUMI. We here at Wheelers have now received stock of this beautiful collection to experience with you.

TUMI have been creating world-class business and travel essentials sin 1975. Their moto is to upgrade, uncomplicate and beautify all aspects of life on the move. They blend flawless functionality with the spirit of ingenuity.

TUMI have built on their foundation of innovation, durable design and functionality and have launched their newest hard-shell solution at premium standards. This collection is the lightest travel collection to be designed by TUMI yet to date. This collection has been designed with the intention to handle any journey with the utmost class.

There is a story behind this collection and a journey to celebrate TUMI's latest innovation. The brand took an epic journey around the world with Emmy-winning actor and the new brands ambassador, Alexander Skarsgård. The campaign was directed by Augustus Punch who tested the Latitude collection's superior design, quality, durability and functionality, with each of the attributes represented by a stop on the journey.

Alexander Skarsgård is a Swedish actor and best known for his roles in True Blood as Vampire Eric, Meekus in Zoolander and Perry in Big Little Lies for which he won a Primetime Emmy award for Outstanding Supporting Actor in a Limited Series or Movie, A Screen Actors Guild Award and a Golden Globe Award. He has now started a journey of becoming brand ambassador for TUMI with his first campaign for their new collection 'Latitude'. Lets follow his journey and celebrate with him by focussing on the design and innovation gone into the Latitude collection.

The journey began in Tolna, Hungary: This was the origin of the adventure and is the place where Latitude was created, here is where Alexander receives his mission and the adventure began. He sat outside Ernst Galéria a Gallery in Budapest, Hungary where he read his mission documents and sipped of a cup of Espresso in the sun.

Later in Lake Como, Italy: Which was the first stop on Alexander's journey, he arrived via a vintage RIVA boat and meets actress/model, Camille Rowe. Lake Como is where Alexander finds out helpful intelligence from Heroine Camille that propels him to his next location.

Lake Como is a lake of glacial origin in Lombardy, Italy measuring 146 square kilometres and is the third largest lake in Italy after Lake Garda and Lake Maggiore. It is a popular retreat for those artistic and cultural gems.

Up in Cougar Mountain, Washington: Alexander explores the Pacific Northwest where he flies in a vintage plane with his Latitude jetting off to his next destination.

Cougar Mountain is a peak in Issaquah Alps in King County, Washington. Part of the highlands in Eastside suburbs of Seattle. Mainly populated by residential development but also home to the Regional Wildland Park and Cougar Mountain Zoo.

Lastly in Mongolia, East Asia: Alexander faced the elements with his Latitude; he travelled via train, car and on the back of a camel. He spent long evenings under the stars before finding his mission objective which returned him to Hungary.

Mongolia is a landlocked unitary sovereign state in East Asia, it is sandwiched between China to the south and Russia to the North.

Alexander finished his journey with his Latitude with the feeling of gratitude he said "I couldn't have dreamed of a better experience being part of the TUMI Latitude campaign," "I got to travel around the world with a ragtag of lovely and incredibly talented people. The product itself is quite impressive - I even tried to intentionally break the bag a couple of times, with no success of course."

The long days have gone where we had to haul around heavy luggage. TUMI are on our side and know the struggles involved with travelling so  for years have been designing travel essentials to help the public out saving our backs and ensuring we are not held up when it comes to catching a flight. The Latitude collection has been launched and the campaign has begun bringing us the lightest hard-side case yet. In the collection their are four pieces giving you a silhouette for every occasion in a variety of colours. Each of the cases have been crafted with a a manufacturing process called the 'layer method' ensuring each case is strong enough to endure the wear and tears of daily life, thanks to TUMI's weaving process. Each case has been made from self-reinforced ballistic polypropylene with a constructed front and back with slight raised design.

The brands focus and objective was to create a non-stop journey which the Latitude showcases the collection's ingenious design and ability to perform no matter what the landscape, culture and climate. The journey Alexander performed with his Latitude wasn't just about form and function but also about perfecting a journey where unexpected occurrences happen because not every journey is a smooth one and you need to be guaranteed travel luggage that will support that.

We at Wheelers are currently only stocking three out of the four pieces excluding the International Carry-On. The colours launched so far are the navy blue, silver and black which all colours we are stocking in the International Slim Carry-On, the Short Trip Packing Case and Extended Trip Packing Case providing a selection of different sized cases for each style of travelling ranging from £595.00 - £695.00. This collection has been designed to get you anywhere made from a innovative material that is made to flex and bend which withstands both high impact and harsh climates so it is suitable to be open to all elements.

The International Slim Carry-On

The International Slim Carry-On is the smallest size in the collection suitable for hand luggage fitting perfectly in the over-head storage or under your seat. Available in the three colours giving you a multitude of colour preference. Measuring 55cm in height, 40cm in width and 20cm in depth.

  • Weight - 2.85 kg.
  • Exterior Features - Zip entry to main compartment, integrated low-profile TSA lock, 3-stage telescoping handle, 4 lightweight spinning wheels.
  • Interior Features - Two packing compartments, hanger bracket, mesh tie-down straps, two zip pockets, mesh zip pocket, fully lined.

The Short Trip Packing Case

The Short Trip Packing Case is one for the hold measuring 68cm in height, 45cm in width and 28cm in depth. The perfect one for taking on shorter stays when your only there a couple of nights - unless your a women and are travelling heavy.

  • Weight - 3.72 kg.
  • Exterior Features - Zip entry to main compartment, integrated low-profile TSA lock, 3-stage telescoping handle, 4 lightweight spinning wheels.
  • Interior Features - Two packing compartments, hanger bracket, mesh tie-down straps, two zip pockets, mesh zip pocket, fully lined.

The Extended Trip Packing Case

The Extended Trip Packing Case is made for those longer trips measuring 76cm in height, 52cm in width and 30cm in depth providing you with a larger suitcase for the hold to store all your holiday or travel essentials.

  • Weight - 4.08 kg.
  • Exterior Features - Zip entry to main compartment, integrated low-profile TSA lock, 3-stage telescoping handle, 4 lightweight spinning wheels.
  • Interior Features - Two packing compartments, hanger bracket, mesh tie-down straps, two zip pockets, mesh zip pocket, fully lined.

We off an engraving and embossing service with our in house engraving team who work around the clock to ensure your item is beautifully personalised to your preferences.

If you would like to learn more or purchase from the TUMI Latitude collection. If you would like to contact us via email for more information or alternatively you can call the shop on 01509 266320. Limited stock available; so purchase whilst this beautiful collection is in stock.