The Alpha patch keyring designed by TUMI is the perfect keyring to contain all your keys together with no fuss. The keyring is made from a silver-toned metal with smooth black leather inlaid into it adding a contrast. The key charm is rectangular in shape with round corners and has a protection tracer barcode on the back if lost. The TUMI brand name has been engraved on to the back of the key charm as well as on the split ring at the top where you attach the keys; this has been done for subtle brand recognition. On the day of purchase, the keyring will come packaged inside a TUMI branded presentation box.