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Welcome to Wheelers Luxury Gifts at 15 Devonshire Square, Loughborough, Leicestershire. Why not take a 360 degree virtual tour around our shop!
Bruce Wheeler started Wheelers in 1980, having been fully trained in the retail industry. Wheelers have built up a reputation of having a superb choice for the home, trading from a 7,000 square feet store and stocking only leading brands. Bruce is usually to be found at the store if you wish to discuss anything directly with him. Reliable and trustworthy staff are always ready and willing to handle your enquires and we hope to dispatch items within 24 hours of ordering. Wheelers have a large following of customers from all over the world and are experienced in packing and handling your valued purchase.
Wheelers are one of the leading independent specialist gift retailers in the United Kingdom, offering not only the widest choice from the collecting end of the luxury gifting market, but are also renowned for giving good, old fashioned, personal service.
Our HistoryIn the 70’s Bruce Wheeler left school and embarked on a college course in Retail Management. This led to a work placement and eventually a full-time job as Assistant Manager and subsequently, a Manager, with Sears Group.
By 1980, thanks to a sound background with such a prestigious retail group, Bruce branched out on his own and ‘Wheelers’ was opened.
The reputation of Wheelers was, and still is, built upon honourable trading practices, selling genuine products with good old-fashioned service. As well as Bruce’s discerning taste and ability to acquire only the best quality products to sell onto his customers.
In 1988 the freehold of the building was bought and in addition the land at the rear of the Loughborough property was also purchased. Wheelers then set about its expansion programme from a 1,750 sq ft shop and storage area to its current size of 7,000 sq ft, incorporating a new first floor sales area and second floor warehouse facility.