About Us

Welcome to Wheelers Luxury Gifts at 15 Devonshire Square, Loughborough, Leicestershire. Why not take a 360-degree virtual tour around our shop!

Bruce Wheeler started Wheelers in 1980, having been fully trained in the retail industry. Wheelers have built up a reputation of having a superb choice for the home, trading from a 7,000 square feet store and stocking only leading brands. Bruce is usually to be found at the store if you wish to discuss anything directly with him. Reliable and trustworthy staff are always ready and willing to handle your enquiries and we hope to dispatch items within 24 hours of ordering. Wheelers have a large following of customers from all over the world and are experienced in packing and handling your valued purchase.

Wheelers are one of the leading independent specialist gift retailers in the United Kingdom, offering the widest choice from the collecting end of the luxury gifting market, and renowned for giving good, old-fashioned, personal service.

Wheelers are about quality, not quantity. We will only offer you the very best products available from some of the World’s leading suppliers. With many of our items being either hand made or hand finished. Please browse through our web pages, look at our selection of luxury gift items, or call into our store in Loughborough and browse around the extensive displays. We now have advanced engraving facilities in house to make your gift truly personal for presents and corporate gifts. From engraving pens to bottles and plaques to leather, take a look at our engraving portfolio. This facility puts us in a unique position as very few shops can offer a personal and corporate engraving service with a quick turnaround.

If you need any help in making your purchase, please either telephone or email us, and a member of our staff will assist you.

Our History

In the ’70s Bruce Wheeler left school and embarked on a college course in Retail Management. This led to his work placement and eventually a full-time job as Assistant Manager and subsequently, a Manager, with Sears Group.

By 1980, thanks to a sound background with such a prestigious retail group, Bruce branched out on his own and ‘Wheelers’ was opened.

The reputation of Wheelers was and still is, built upon honourable trading practices, selling genuine products with good old-fashioned service. As well as Bruce’s discerning taste and ability to acquire only the best quality products to sell to his customers.

In 1988 the freehold of the building was bought and in addition, the land at the rear of the Loughborough property was also purchased. Wheelers then set about its expansion programme from a 1,750 sq ft shop and storage area to its current size of 7,000 sq ft, incorporating a new first-floor sales area and second-floor warehouse facility.